421. How I Plan on Making 7 Figures This Year as a Stay at Home Mama

On this episode, Nellie shares her journey as a stay-at-home mom and entrepreneur, highlighting her motivation for balancing work and family while achieving financial goals. 
She discusses her ability to thrive in small pockets of time and prioritize her business, as well as her experiences building a seven-figure business. Nellie emphasizes the importance of providing value, being authentic, and building a supportive community to achieve success. She encourages YOU to take action and go for your goals!!

We will touch on:

• Balancing work and family as a stay-at-home mom.
• Building a 7-figure business as a stay-at-home mom with 17 years of sales and marketing experience.
• Creating a turnkey course and membership community for passive income.
• Affiliate marketing as a way to make money and change lives.
• Personal growth, setting goals, and believing in oneself.
• Going for big goals despite obstacles and excuses, with a focus on rising together and activating one's potential.

Transcript

Unknown: 0:01

Where my messy bun Mama's at. As I've been growing out my hair, I could finally get it at a little messy bun, and it's just a vibe. Like a messy bun is just a fucking vibe, and I am here for it, and I love it. When my hair was longer, I always did this, like little look, because I have such thick hair. So like, a half down, half up, messy bun feels really good, because it's like, I want all of my hair down, but also it's so thick that let's just, you know, let's put some of it up that way. It's not in my face. I'm very particular about like, hair being in my face, especially when, like, I run that type of thing. So all my messy mamas, messy mama, wait, hold on, messy fun mamas unite. So I am super excited as I'm heading back from school drop off all the things to talk about how I plan on making seven figures this year as a stay at home mom, so let's, like, dive in and pick this apart, shall we? Because I'm sure you're just like, Okay, tell me more, because this is like, how, how, how, how. Okay. So first and foremost, I want to give you some quick back history, because I think it's important for context. So I have a six year old, and I have an almost 18 month old, and so obviously my six year old is going into first grade, so she'll be home for the summer, and my 18 month old has been in daycare for the last year. So a few months ago, we decided, as a husband and wife, we really want to bring food home. I initiated the conversation because obviously this is going to be on me, my husband and his family own a family business. So he works, he works out of the home. And so I just was feeling like, you know what, time is flying by. I very much want to spend more time with my kids, and I want to enjoy it, and equally, I have always loved having something of my own that makes money, and it only helps speed up all of our goals. So like my husband's always said, He's, like, you're the gasoline to all of our goals, which I really love. Um, so together, like we're we're going, we're going places. So it feels really incredible to like, literally, we're eight days away from summer break, like eight school days away from summer break, and I'm genuinely so freaking excited, so excited. I have noticed about myself, I actually thrive working my business in small pockets of time. In my mind, for a while, I was like, it would be so nice to have eight straight hours Monday through Friday. And although that can be true for sure, like, who doesn't want that? I have noticed that typically my my MO when I have had that much time is just to stuff it full of meetings and lots of extra things that then I, like, my energy levels are really, really low. So I actually thrive with, like, you know what my top priority? And the reason why I started my business so many years ago was to be a mom, and so I just, I feel like I've gotten really back to my priorities, and that happens, it's life. I don't regret daycare, but I'm ready. I'm ready, and I'm so excited. So both kids will be home full time in the summer. I very much plan on still running my business, growing my business, and there's a whole strategy around that. And then come back to school time Emma will go to first grade and Boone will stay with me. So I I never considered that I would be a stay at home mom like I remember pushing that away, um, because I had this vision of what the world tells you a stay at home mom is where she stays home with the kids, and that's all that she does. She cooks and cleans and takes care of the kids, and that is a full time job within itself, don't get me wrong, but I never thought I fit into that box, so I pushed it away, I pushed it away, I pushed it away, and what I have realized is I get to make my own version of what I want a stay at home mom to be that works for me and my family and my goals and my energy, and I get to pave my own path and like so when the kids have been either homesick or a snow day or there's been no school or like winter break, I am my happiest like, obviously. So I don't want my kids to be sick, but, like, there was three days in a row where Boone just couldn't go to daycare. It was back, I think it was back in, I want to say was January or February. It was early on in the year, and we had so, like, we had so much bonding, like and like, it just that was really, like the catalyst to me, like, wanting to have the conversation with my husband on like, I really, I want to bring him home, and I knew it was not going to be immediate. I did not want to be impulsive and be like, it happens today, like, or next week, or anything like that. I was like, what makes the most sense, I think, is Emma is done at the end of May. What if we, like, gave daycare, you know, a very generous heads up, and said, like, we're going to be complete come the end of May. And so we talked about it, we thought about it, and then we made final decisions, and energetically, it felt so good, and it gave me a really hard deadline that has actually helped me in my business. So in years past, I've always had passive, like, passive income in my business. I've always had it, but I've been heavier on, like, the client side. So essentially, my business model has done like a teeter totter, where I'm very, very, very minimal on, like, one to one time. Like it is very minimal, and it just gets smaller and smaller and smaller. And like, I thought for a while I wanted no, like, hands on support. But I really genuinely love it, like I, I leave one on one calls, or like, on the go Telegram, or, like a quick, like zoom session, or whatever it may be, like I, I leave those sessions actually, like my cup is overflowing, because it just feels very service based, and it's not, you know, it doesn't feel like a have to. It feels like a want to, and there's still a fee involved in it, because my time is is worth something. But I was even like, taking a walk last night, messaging some of my telegram clients back, which just means, like, we're on the go and we work together in real time. When it works for both of us, it's one of my favorite ways to support people. But I was walking around my neighborhood, getting some steps in and responding back to people, and I was just like, pinch me. This is real life like it just feels incredible. So anyways, so my my business, is very much like 80% passive income, meaning courses, templates, memberships, affiliate marketing, you name it. And then like the the rest of the percentage is, like, client, client specific. And so it's pretty cool, because just even, oh my gosh, a year ago, it was the complete opposite. So that's how fast this can change for you when you're focused. So like, I've been making very strategic, like chess moves, if you will, for for a while now, like over, over six months of like, very, very, very strategic moves, and they just keep compounding over and over and over again. And this is why I, like, I get so passionate when I'm like, just stay in the game. Like, just stay in the game. Focus on taking action, like anyone can do this. I really do believe that anyone willing to have an open mind, take aligned action, ask for support, right? Like, be persistent. I used to say Be patient, but be persistent because most of us aren't patient. So the more persistent we can be, the less patient that we have to be. So let's get back to the topic of like, how I actually plan on making seven figures as a stay at home mom. So I wanted to really define what it means to me to be a stay at home mom. Give you some context. I also love to acknowledge I've been in the sales and marketing world for 17 plus years. Like even longer, but officially, 17 years. So like all of this, like business building and problem solving and sales and marketing strategies and like all of these high income skills I have developed over a long time. So it's not like, I like, sometimes you'll see these people online that like, go from zero to seven figures, and you're like, how in the actual world most of the time they had a lot of high income skills before that happened. They built up the skills, they built up the brand recognition, they built up the like, the network type of thing. So I just like to share that. To it's not like I'm just beginning, and I plan on doing this like I know that this is very possible. I've done it before, and I'm ready to do it again. And it feels really good to, like, come out and talk about it and, like, document it in real time, because I want to prove to moms that, like, you can do this. You can make any amount of money in small pockets of time, if you're willing. Like, that's the biggest thing. Like, you got to get out of your own way and take some messy action and, like, have some fun. So with that being said, we're going to make this as easy as possible. I'm also open to all the possibilities, all the ideas, because I know in past rounds that I've done stuff like this. It like it and honestly it changes, but it like takes a interesting turn, and I'm like, Oh, I didn't see that coming. Okay, cool. Like, let's go. So I'm like, I have a plan. I have an idea of, like, how I want to make this happen, and I'm also open to other possibilities. So the the three big ways that I know that this can easily happen when I am focused, easy does not mean I'm not doing work easy means like the path of least resistance. So there's three ways, and they all connect. So they're not like siloed, they're they're all connected. So we have a rock solid, turnkey course that is $500 497, and it is so helpful. And you literally get access instantly to all the trainings. It is like, so good for somebody that is like, I'm ready to go and I don't want to wait, because I love that. Like, there's been so many moments in my business where I have a Saturday and I just have all the energy, and like, ADHD is working in my favor. And like, I binge watch a bunch of stuff like that has I have done that so many times, and so I love this philosophy of like, this turnkey course that you can literally purchase today and binge as much as you want, as quick as you want. It's there for life. It feels incredible, like it feels so good. It comes with lots of bonuses and all of those things. So that's like, phase one is really helping people understand that this course is the bee's knees, and it is so valuable and so helpful. And it's like going to college. What college can you go to for 500 bucks? Like, typically, they have onboarding fees, application fees. I remember when I went to college, I think my application fee was at least 100 bucks. Then to buy like books. Like to buy the actual like books, oh my gosh, college books. I remember having like, so much anxiety buying those books. I'm sure it's changed at least, hopefully. I hope it has, because I think it is highway robbery to ask a college student to spend so much on books like I just don't think that that's fair, but that's a story for another day. But anyways, so the course is first and foremost. Then from there, we have a juicy, juicy membership community where every single month, we're meeting and we're building passive income to gather I'm answering people's questions. I give them done for you. So like, templates and support. I give them motivation. I get, like, it's like, this high vibe community. So not only do we meet monthly, but they get access to additional trainings, a community, Q and A, etc, etc. So that's like, phase number two is, like, you buy the course, but I don't want you to feel alone. So then, like you, you get into this membership for a certain amount of time, and then you can decide if you want to stay and said membership. So it's building that community. It's building that camaraderie. It's like, if there's anything in the gap for you that you're just like, Can you, can you, like, give me more on this, or I'm struggling with this, it's, you know, it's a great space that is like, you know, the course is like, you buying all the trainings of going to college, and then the membership is really like, I'm your teacher, and everyone else are your peers. And you're like, in the classroom, and you're raising your hand and asking questions. Not everyone loves that style, which is why I've made it separate. But a lot of people do, and they really crave that that community. And I know when you are a part of a community of like minded people, it really does help you become more successful. So that's phase two, phase. Three is affiliate marketing. Affiliate marketing. I honestly, you know, these videos are, like, super real and raw. I should have been spending more time on affiliate marketing years ago. It's always been a part of my business, but it was just like that, like, oh, well, when I have time, then I'll like, promote, like products that I'm a part of, and I am a true networker. Like, I love connecting people together. I love talking about products. And in the world of affiliate marketing, there is so much opportunity. It's It's bananas like it is. It is so exciting to me. And I've really been spending a lot of time on affiliate marketing in the last six months specifically, and seeing easy, simple, great results that just keep compounding. And I'm like, Okay, time to like, time to like, literally, pour gasoline on affiliate marketing. If you don't know what affiliate marketing is, it's super simple. It's basically, hey, I love this product, program, service, I and you talk about it. So you can talk about it privately. You can talk about it publicly. And when people purchase, you get a commission. Some have reoccurring commissions. Some have one time commissions. But the nice part is, no matter like, like, after the person purchases, you're not like, you're not involved, which is nice like, especially being a busy mom, I get affiliate payouts every single week, and it literally, like, it feels so good. Like, every time I get an affiliate payout, I'm like, Oh my gosh, that was like, so easy. And it I only like, I'm very, very, very particular on what I promote. So wealthy mama movement is taking an approach of, like, kind of like Whole Foods where they have brand standards. In order to get into a whole foods, you have to, like, go through these standards, and I want to share what those standards are on our website. So that way, you know, like, okay, like, wealthy mama movement is the whole foods of digital marketing, and that way you don't waste your money. So, like, I talk about HAPPY choose because I drink it every day. I'm literally heading to go make it right now. So it's so easy to talk about, why not get a commission from that, like, there's nothing wrong with that. There's a software that I use, that I literally use, that I spend my own money on. Of course, I talk about it. Why wouldn't I? Of course, I get a payout, right? Like, we're gonna be blowing up our Amazon affiliate and a few others that I'm like, I really want to to blow these up. Because, why not? Like, why not? And so, like, that's the biggest thing with this is like, as I've been getting myself very much energetically activated, I'm like, why not go for another seven figures? Like, why not? Because many, many years ago, I was at a conference, and I'll never forget this, a woman said on stage. She said, if you want to make a lot of money, go change a lot of lives. And so although this is a money goal, it is so driven by people that I want to do so much good in the world and serve and support so many women, and when I can get more money, I could do that even more so they're absolutely connected. And I'm not ashamed to say that. I'm not ashamed to to say it is a both, and it is about changing lots of lives and making lots of money, because doctors get paid a significant amount of money, and they change a lot of lives, attorneys get paid a significant amount of money, like, why not a stay at home mom that has lots of passion and lots of skills that she knows, she knows that can change the world, like, I love, I love the saying from Steve, Steve Jobs, like the ones crazy enough to change the world are the ones that do. And I think that relates to your dreams and your goals. Like you got to be a little crazy to be like, You know what? I'm going for seven figures. What's the worst that can happen? I'm not ashamed if I don't hit it, will I get close to it? I guarantee you, if I don't hit it, I will get so fucking close to it, because I'm I'm literally leaning into it. I am speaking it. I'm speaking belief into it. I'm taking the aligned actions. And that is the whole part about manifesting. Manifesting doesn't mean, oh my gosh, if this doesn't. Then by December 31 I suck. And, you know, like, I'm gonna give up on my dreams, that it can't be that vibe, like, it can be, but it doesn't feel really good, and it doesn't get you really like, it doesn't get you too far in life. So, like, the vibe of like, you know what, I'm gonna, I'm gonna, I'm gonna go for this. I'm gonna fucking go for it and change a lot of lives. Take care of myself in the process. Work in small pockets of time. Focus on the three phase process. Be open to other opportunities. See what shows up for me, like, see what the exciting possibilities are, and just know, like, only good things are going to happen, only good things are going to happen. And like, I'll never forget last year, almost to the day, oh my gosh, wow. That's crazy. Almost to the day, Sarah and I were at the Taylor Swift concert. And even if you watch it on Disney, plus, because I haven't, I, I put it on all the time. But being at the concert and feeling the energy and seeing how many people were there, and realizing, like, how she started and like how long it's taken for her to like, to get to that moment, it made me want to play a bigger game, and that's who I want to surround myself with. All the boats in the harbor rise when the water rises, and the water is your belief, like, truly like, when you believe in yourself more, when you dream bigger. Not only will you rise, but everyone around you will rise. And so if you're going to continue to hang out with me, we're rising together. We're growing together. I'm raising my standards. I want you to raise your standards. I'm dreaming dreaming bigger. I want you to dream bigger in your own way. It doesn't always have to be connected to money. Last year, me dreaming bigger was literally mentally taking care of myself that like there was nothing exciting about the last half of 2023, besides, like, you know what I'm gonna, I'm gonna put my oxygen mask on. I don't have all these, like, big, exciting accolades from last year. Besides, you know what, I'm still here, which is a big deal. Um, but there was, there was not these big, dreamy things in the last half of last year, but me continuing to breathe and move forward. What was the big accolade? Like, I'm just being real with you. And so I knew this year, like, you know what? Mama, Mama's ready, Mama's ready, Mama's ready, Mama's ready. And I know a big part of this is it's all energetics, like it is so much less strategy. I feel like it's easy for us to just go right to the strategy, but I know in my in my heart of heart, it is so much energetics. It's so much mindset, it is so much the belief, and it's the continued belief. It's the continued energetic. It's the continued pouring into me, taking care of my mindset, taking care of my environment, continuing to raise my standards, allowing it to be messy, allowing me to be imperfect, like I'm gonna mess up, and I get to move forward. I get to own, own when I fall down and I get to own when I get back up and like, I'm really excited. So with that being said, here's the biggest thing I know that I need that I'm already swinging into action on. I need to talk about it like, I need to talk about it. I need to talk about it. I need to talk about it. I know anytime I set a goal with a deadline and keep talking about it publicly. It activates me in ways that I just can't even describe. I have done this time and time again, not just with money, but so many things, and even if no one watches, it's not the point like the point is I know from an activation standpoint that I have talked about it, and people at least could know that I just am like, okay, it's go time. It's go time. So that's like, big thing number one that I know about myself. Second thing that I know about myself is I love a checklist. So I have already compiled a million dollar checklist for every single day. I can't get hung up in the big details of, you know, looking at the big picture, I already looked at the big picture. That's what I'm talking about with right right now. So now it's time to zoom in on the day today. I know when I can follow my million dollar checklist every single day, which is which includes first taking care of me, then marketing, then client like, client support, team support like, there's a lot of moving parts, and people don't always realize that. They're like, oh well. Like, when they see somebody like, reach a big milestone, they're like, wouldn't like you? Shit, like, what? Like, that's nice. It's like, no, like, they went for it and they kept going for it. Like, things like that don't just happen by accident. Like you don't just get to the Super Bowl by accident. You get there by making it a priority, like Taylor Swift doesn't just by accident. Sell out huge stadium like that doesn't just accidentally happen. It takes it takes commitment. It takes so much commitment. So my million dollar checklist, it's nothing fancy. It literally is so helpful, though, because every single day, my goal is to literally beat my score from the day before. It is, it's a gamified system. It's points for each thing I know, everything on my list literally is going to help increase my odds for success. And so I focusing on the day to day doesn't get me stressed out. It's like, Okay, today is the day. What? What does the checklist tell me to do? Like, what does the checklist tell me to do? So that's key. And a part of the checklist, like I said, is taking care of me. So I know when my home is dialed in, when my mindset is dialed in, when my energy is dialed in, everything feels so much easier. It like, literally, my energy recently has just felt so good consistently, like I've always been in a very energetic person, um, but I've had, like the dips, like the extreme dips, and so I've just been becoming more and more obsessed with my energy. And guess what? What you focus on expands meaning. When you focus on something, you get better results. What did you know it? And so, like, all of this is connected, and I'm so excited about it. And so it may seem like cuckoo that it's like, oh my gosh. She She has eight more days of childcare, right, like school and daycare, and she's going for this goal. It's like, hell yes, I am. Why not? Like, why not? I have the team in place. I've got the energy in place, I've got the experience. I've got the products, the offers. Like, I have everything. So why would I not go for this? Like, that's just, that's just literally, like, me selling myself on it. Like, Well, why not? Like, literally, I know I'm gonna rise. My family's gonna rise. You're gonna rise. My clients are gonna rise. Like, everyone connected to me by going for the school will benefit from me going from this goal, even if you never spend a dime with me, but you watch my videos, you will dream bigger. You will have more energy. You will have subconsciously, more belief in yourself because of who you're connected to, like and it's not just the me thing. I'm plugging into people, other people on the internet, and I'm like, I need some of that energy. I need that big money making energy. So I'm plugging into people. Similarly to that, because I know all rise when I'm plugging into them. So like all of these things, I'm now driving around my neighborhood in circles to finish talking to you. So I'm just super excited, like I'm just super excited you want to go make a lot of money, go change a lot of lives, and that's really what I'm focused on. I'm always focused on that, but I've been, I've been asking myself, How can I up my game? How can I up my game? Because when I up my game, everyone benefits, including myself. So why would I not up my game? Why would you not up your game? And so it's just, it's a matter of really saying, what the fuck let's just do it. Like, let's just do it. And like, this is a part of my fucking just do it 30 day challenge. And it literally came to me this morning. This was not like a I decided this years ago or months ago, or anything like that, or days ago, it was just like I was driving and I was like, I'm fucking going for it. I'm going for it. I know I'm guaranteed to grow. I know everyone around me is guaranteed to grow. I know it's possible they're set, like, seven and a half months left of this year. That is plenty of time, that's plenty of time to reach seven figures. Let's do it. And like, when we just make it so, like, matter of fact, like that, it makes a world of a difference, which is really exciting. There's a dump truck here. Let me see if I can back up. So I would love to know what you're going to fucking go for, and that way you energetically, can let somebody else know about it. So feel free to DM me and let me know, because I would love to know what you're going for. Because we're rising together. I'm not messing around if you're connected with me. We're going places. There's no more staying stuck. There's no more letting our excuses win. Because excuses happen. I have excuses every day. I. You know, we're not gonna, we're not gonna, you know, stay in our stories of complaining or things being hard or we're stuck. We ain't doing that here. Okay? We ain't doing that here. So if you're connected to me, there's an energetic contract here where it's like we're rising together, because I feed off your energy just as much as you feed off of mine. So the biggest ask that I have is, like, girlfriend, it's time to go in your own way. You don't have to go for seven figures. But, like, what is it for you? Like, what is it for you? Because you owe it to yourself to fucking go for it and not to delay and not get stuck in BS stories that are just not true. We all have them, but it's the ones that choose to not stay stuck in them and let them win that actually win. So we're winning. Here it is winning season for you and me, and there is no accident that you're watching this video. So what are you fucking going to do? Like, what are you going to do? What are you going to do? I probably look like a looney tune driving around my neighborhood trying to, like, activate you. So let's make it worth it. Let's make it worth it. I love you so much. I am going to continue to talk about this, but I don't want to be talking just to myself. I don't just do these things just to, like, do them. I do them for you, I do them for you, and I do them for me. So it's a win, win. But like, I need you to be activated. Like, if you're connected to me, that is my that is my question, or that is my ask. Is like, we're rising together. We're activated. We're going for it, despite the circumstances, despite the excuses, despite anything in your way it. It is not like it is not going to stop you. It is not going to stop you. So what are you going to fucking go for? Let me know I love you.